Ghana’s ex-leading television station, Metro TV is reinventing itself in the face of threats for the first time in decades after losing a section of its audience to other networks.
In a bid to recapture its position in the market, the station has launched new programmes hosted by interesting and versatile personalities.
Metro TV had been under the management of veteran singer and songwriter, Talal Fattal and his brother since 1997, making it one of the oldest in the country.
Broadcasting mainly in English, the station had a penetration reach of 71 percent with a blend of quality content that got many people glued to their sets.
But the fortunes of Metro TV slumped the last five years, a situation that had been blamed on mismanagement and reduction in quality content.
A survey by GeoPoll in 2015 confirmed the pathetic situation of the station when it revealed it was the least watched in Ghana.
Out of the top nine stations studied in terms of their audience share from July to September that year, Metro TV polled 4.8percent.
UTV, a station that broadcasts in the local language – Twi, was the first with 22.4percent followed keenly by TV3 with 20.7percent.
But the new management of Metro TV is embarking on an ambitious project to rebrand, reposition and recapture the audience of one of the oldest networks in Ghana.
With the acquisition of the station by KBL in 2017 culminating in the appointment of a new team headed by unimpeachable media enthusiast, William Asare, whole new exciting programmes have been rolled out.
Complementing the duo celebrated programmes, Good Morning Ghana and Good Evening Ghana, the station has unveiled GMG+, a mid-morning lifestyle magazine hosted by Kingg and Jacqueline.
The show is headed by Enoch Akuoko Jerry as Head of Productions and jointly produced by documentary filmmaker formerly with Joy News and TV3, Forgive Amedeka Francis and ever talented Marian Mantey. They are ably supported by Daniel Richardson as Head of Post Production.
There are also programmes such as QuickE, an entertainment show hosted by Babie Dappah and Music Video Chat (MVC) among others.
A befitting testament to the work of the new management was the announcement of Metro TV’s Good Morning Ghana as the Best Morning Show at the 2018 Ghana Journalist Association (GJA)’s Awards.